When Priceline set out to introduce Randall Park as the first new face of their iconic "Negotiator" campaign in over 20 years, they chose TikTok as the platform to make it land.

Working across the brand's full agency ecosystem — media, social, creative, and in-house performance — we orchestrated a full-funnel moment that drove over $2M in paid media investment and introduced new ad formats to the brand for the first time (including TopView, Branded Buzz, and Smart+ Travel Ads), resulting in significant lifts in engagement, views, and brand perception.